International Journal of Business Insights

EXPLORING THE INFLUENCE OF GREEN HR PRACTICES ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR AND SUSTAINABLE PERFORMANCE

Maham Khalid, Sumaira Sharif — Tue, 30 Sep 2025 00:00:00 +0000

This study addresses a research gap by empirically examining the relationship between Green Human Resource Management (GHRM) practices and sustainability performance, and by testing mediation-based hypotheses within the hospitality sector. To address this gap, this study extends the Ability-Motivation-Opportunity (AMO) framework to examine both direct and indirect effects of GHRM practices on sustainability performance. The study specifically investigates the mediating role of Organizational Citizenship Behavior for the Environment (OCBE) in this relationship. The hospitality industry, primarily composed of small and medium-sized hotels, faces significant environmental challenges, including energy conservation, water management, and waste reduction. Broader environmental issues such as greenhouse gas emissions, soil and water pollution, biodiversity loss, and depletion of natural resources further exacerbate these challenges. Using a quantitative approach, data were collected from a random sample of 196 employees across multiple hotel chains, and analysis was conducted using SPSS. Results indicate that GHRM practices have a positive and significant impact on sustainability performance, with OCBE serving as a significant mediator.

ENVIRONMENTAL ATTITUDES AND THEIR MEDIATING EFFECT ON YOUTH GREEN PURCHASE BEHAVIOR IN PAKISTAN

Saira Anwar, Imran Qaiser, Anam — Tue, 30 Sep 2025 00:00:00 +0000

The aim of this study is to examine the Green Purchase Behavior (GPB) of young consumers in Pakistan. Specifically, it investigates the effects of Environmental Knowledge (EK), Media Messaging (MTM), and Green Loyalty (GL) on the GPB of this demographic. Additionally, the study explores the mediating role of Environmental Attitude (EA) in the relationship between EK, MTM, GL, and GPB. Findings indicate that EK, MTM, and GL have a significant positive impact on GPB. Moreover, environmental attitude is found to mediate the relationships between the key independent variables and GPB. The study further suggests that government support, particularly financial assistance to entrepreneurs introducing eco-friendly products to local and international markets, can play a crucial role in promoting green purchasing among young consumers.

UNDERSTANDING HOW WORKPLACE HAPPINESS DRIVES INNOVATION: A BEHAVIORAL MEDIATION STUDY

Mujahid Hussain, Ghulam Mustafa Alwaz — Tue, 30 Sep 2025 00:00:00 +0000

This study examines the influence of workplace happiness on organizational innovation performance, with a focus on the mediating roles of co-worker support, job stress, and innovative work behavior within the E-commerce industry of Karachi, Pakistan. In today’s competitive and globalized business environment, innovation is critical for organizational survival and growth. Using non-probability convenience sampling, data were collected from 325 employees, ranging from officers to senior managers, via a structured five-point Likert scale questionnaire. Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis revealed significant relationships among workplace happiness, co-worker support, job stress, innovative work behavior, and organizational innovation performance. Results indicate that co-worker support and innovative work behavior significantly mediate the relationship between workplace happiness and organizational innovation, whereas job stress does not exhibit a mediating effect. The study underscores the importance of fostering positive workplace emotions and supportive environments to enhance innovation, providing actionable insights for employee-centered strategies in Pakistan’s dynamic E-commerce sector.

ADVANCING SUSTAINABLE DEVELOPMENT THROUGH GREEN FINANCE AND FINTECH: EVIDENCE FROM PAKISTAN

Sameena Khan, Sania Jabeen, Kalsoom Imtiaz — Tue, 30 Sep 2025 00:00:00 +0000

Globally, countries are increasingly integrating green growth into their economic strategies, yet in South Asia, the interplay between FinTech, green finance, and green growth remains underexplored. This study investigates the factors driving green growth through FinTech innovations alongside green financial mechanisms and identifies their primary channels in Pakistan. The population includes all financial sector entities in Pakistan, with time-series data from 2010 to 2023 sourced from the International Monetary Fund (IMF), World Development Indicators (WDI), and Asian Development Bank (ADB). The analysis examines both short-term and long-term effects using Granger causality tests combined with Autoregressive Distributed Lag (ARDL) and Vector Autoregression (VAR) models. Findings indicate that FinTech and green finance act as key drivers of green growth. While macroeconomic instability in Pakistan limits the direct impact of FinTech on green growth, instruments such as green bonds and crowdfunding demonstrate a 20% mediating effect. The influence of FinTech and green financial solutions on green growth varies across South Asian countries due to unique regional characteristics. The study highlights that FinTech promotes green growth primarily by enhancing green finance channels. Overall, this research provides a comprehensive framework for understanding how FinTech can accelerate sustainable development and low-carbon infrastructure in emerging economies.

ECONOMIC AND STRATEGIC IMPLICATIONS OF CHINA’S GROWING PRESENCE IN THE MIDDLE EAST

Razia Bibi, Zu Xhu, Iqra Bibi — Tue, 30 Sep 2025 00:00:00 +0000

This paper examines China’s expanding role in the Middle East over the past two decades, focusing on its economic, diplomatic, and strategic engagements. It analyzes how China’s energy dependence, Belt and Road Initiative (BRI) investments, and deepening trade partnerships are reshaping regional alignments and challenging traditional power structures. The study primarily investigates the implications of China’s growing economic and strategic involvement on regional stability and global geopolitics. Employing a qualitative, document-based approach, the research reviews policy documents, scholarly literature, and official reports to provide a comprehensive structural analysis. Findings reveal that China’s strategic presence is expanding cautiously yet assertively, leveraging economic influence without direct military involvement, in line with its non-interference policy and pursuit of a multilateral global order. However, regional uncertainties, local financial constraints, and limited security engagement pose challenges that may restrict China’s full exercise of power in the region. This study offers a nuanced understanding of China’s evolving role in the Middle East and provides insights for scholars and policymakers assessing its regional and global implications.