Published: 2025-12-31

Articles

FACTORS AFFECTING NEW TECHNOLOGIES IN FASHION INDUSTRY IN THE UNITED KINGDOM: A SURVEY ON CUSTOMER’S PERSPECTIVE

Muhammad Bilal Ali

1-40

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FROM HR DIGITALIZATION TO RESILIENCE: THE STRATEGIC ROLE OF HRM SYSTEM MATURITY

Kashif Sahgol, Dr. Ahmad Tisman Pasha

41-53

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AN EXAMINATION OF THE SOCIAL- ECONOMIC DETERMINANTS INFLUENCING WOMEN’S PARTICIPATION IN AGRICULTURE ACTIVITIES: CONSTRAINTS, OPPORTUNITIES, AND POLICY IMPLICATIONS

Sehar Khalid, Hina Manzoor, Zarshaid Khan, Dr. Asiya Khattak

54-68

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THE MEDIATING ROLES OF ENVIRONMENTAL AWARENESS AND TRUST IN THE RELATIONSHIP BETWEEN AI-ENABLED GREEN MARKETING AND GREEN PURCHASE INTENTION AND CONSUMER SATISFACTION.

Shaikh Muhammad Fakhre Alam Siddiqui, Daniyal Uddin, Muhammad Hashir Rehan Shaikh, Sehar Ali, Hammad Zafar, Daniel Nadeen

69-101

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THE IMPACT OF EMPLOYER BRANDING, EMPLOYEE ENGAGMENT, EMPLOYEE RETENTION IN THE TEXTILE MANUFACTURING INDUSTRY OF PAKISTAN

Ghulam Qamar, Inam Ullah Khan, Muhammad Ahmed, Adil Aman

102-113

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